Tourism contributes $1.2bn to Uganda’s GDP, making it the country’s second largest export. The Ugandan government named the tourism sector as one of its “Primary Growth Drivers of the Economy” and recently unveiled a Presidential Initiative for Sustainable Tourism. UTB and the Ugandan government are committed to promoting the future of Ugandan tourism through aggressive marketing along with the effective management and preservation of the country’s national parks.
The last year has brought significant international awareness to Uganda’s exciting tourist destinations. Uganda’s wildlife viewing, birding and hiking were recognized in major publications such as National Geographic, and the country was named “Number One Destination for 2012” by Lonely Planet. As interest in Uganda grows, UTB recognizes even more need to invest in tourism infrastructure to meet future demand.
UTB is available to support investors and partners in developing accommodations, tour operations, wildlife management and other projects in and around the 10 national parks to offer lucrative business opportunities in this emerging tourism hotspot.
Investment partnerships are a key part of UTB’s strategy for the sustainable, medium and long-term growth of tourism in Uganda in order to meet the growing market demands of international travelers.